# INITIAL REWARDS LIMITED (03745785)

> INITIAL REWARDS LIMITED is an active private limited company (company number 03745785) incorporated on 6 April 1999, registered in London. Its registered activity is advertising agencies (SIC 73110). Latest small accounts cover the period ending 31 December 2024, showing net assets of £847k and cash of £361k, with 12 employees on average. Net assets fell 12% on the prior period (£966k).

- Status: Active
- Incorporated: 1999-04-06
- Registered office: London, NW3 5JJ
- SIC 73110: Advertising agencies
- Next accounts due: 2026-09-30
- Confirmation statement due: 2027-04-20
- Accounts type: TOTAL EXEMPTION FULL

By net assets it sits in the top quarter of 5,115 comparable companies in London (median £1,963, upper quartile £25k).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2024-12-31 | £847k | £361k | £722k | — | — | — | 12 |
| 2023-12-31 | £966k | £93k | £1.02m | — | — | — | 11 |

size band small.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £846,668 at 31 December 2024
- Cash at bank of £50,000 or more: Cash £360,826
- Incorporated five or more years ago: Incorporated 6 April 1999
- Accounts past their due date: Due 30 September 2026

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mr Lee Reuben — owns 25–50% of shares; holds 25–50% of voting rights, since 2016-04-06
- Mr Jonathan Dennis Reuben — owns 25–50% of shares; holds 25–50% of voting rights, since 2016-04-06

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/03745785
HTML: https://firmoscan.com/company/03745785-initial-rewards-limited