# PREMIUM CHOICE LIMITED (03845329)

> PREMIUM CHOICE LIMITED is an active private limited company (company number 03845329) incorporated on 21 September 1999, registered in Overstrand. Its registered activity is non-life insurance (SIC 65120). Latest medium accounts cover the period ending 31 December 2025, showing net assets of £4.38m and cash of £522k, with 72 employees on average. Turnover was £8.52m and profit for the year £49k. Net assets rose 1% on the prior period (£4.33m). Across the last 3 periods on record the net-asset trend is flat.

- Status: Active
- Incorporated: 1999-09-21
- Registered office: Overstrand, WV9 5AP
- SIC 65120: Non-life insurance
- SIC 66220: Activities of insurance agents and brokers
- Next accounts due: 2027-09-30
- Confirmation statement due: 2027-10-05
- Accounts type: MEDIUM

By net assets it sits in the top quarter of 57 comparable companies in Birmingham (median £67k, upper quartile £366k).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-12-31 | £4.38m | £522k | £8.11m | — | £8.52m | £49k | 72 |
| 2024-12-31 | £4.33m | £578k | £7.64m | — | £8.23m | £1,326 | 84 |
| 2023-12-31 | £4.33m | £355k | £8.22m | — | £10.53m | £212k | 89 |
| 2022-12-31 | — | — | — | — | — | — | — |

net margin 0.6%; net assets trend flat; size band small.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £4,379,100 at 31 December 2025
- Cash at bank of £50,000 or more: Cash £521,787
- Three or more accounting periods on record: 4 periods on record
- Incorporated five or more years ago: Incorporated 21 September 1999

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mers Ins Limited (corporate-entity) — owns 75–100% of shares, since 2016-07-01

---
Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/03845329
HTML: https://firmoscan.com/company/03845329-premium-choice-limited