# IDEAL DIRECT LIMITED (04183585)

> IDEAL DIRECT LIMITED is an active private limited company (company number 04183585) incorporated on 20 March 2001, registered in Rochester. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest abridged accounts cover the period ending 30 September 2025, showing net assets of £2.55m and cash of £481k, with 7 employees on average. As abridged accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets fell 16% on the prior period (£3.02m).

- Status: Active
- Incorporated: 2001-03-20
- Registered office: Rochester, ME2 2LS
- SIC 47910: Retail sale via mail order houses or via Internet
- SIC 96090: Other service activities n.e.c.
- Next accounts due: 2027-06-30
- Confirmation statement due: 2027-04-03
- Accounts type: UNAUDITED ABRIDGED

By net assets it sits in the top quarter of 1,245 comparable companies in Kent (median £100, upper quartile £7,414).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-09-30 | £2.55m | £481k | £414k | — | — | — | 7 |
| 2024-09-30 | £3.02m | £885k | £519k | — | — | — | 7 |

size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £2,552,529 at 30 September 2025
- Cash at bank of £50,000 or more: Cash £480,666
- Incorporated five or more years ago: Incorporated 20 March 2001

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mr Sarabjit Singh Mahon — owns 25–50% of shares; holds 25–50% of voting rights, since 2016-04-06
- Mrs Pritpal Kaur Mahon — owns 25–50% of shares; holds 25–50% of voting rights, since 2016-04-06

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/04183585
HTML: https://firmoscan.com/company/04183585-ideal-direct-limited