# DIRECT SALES LIMITED (04561702)

> DIRECT SALES LIMITED is an active private limited company (company number 04561702) incorporated on 14 October 2002, registered in Cheltenham. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest small accounts cover the period ending 31 March 2025, showing net assets of £3,315 and cash of £295, with 0 employees on average. Net assets rose 21% on the prior period (£2,743).

- Status: Active
- Incorporated: 2002-10-14
- Registered office: Cheltenham, GL51 4UA
- SIC 47910: Retail sale via mail order houses or via Internet
- Next accounts due: 2026-12-31
- Confirmation statement due: 2026-10-28
- Accounts type: TOTAL EXEMPTION FULL

By net assets it sits in the upper half of 8,222 comparable companies in Other (median £100, upper quartile £8,045).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-03-31 | £3,315 | £295 | — | — | — | — | 0 |
| 2024-03-31 | £2,743 | £318 | — | — | — | — | 0 |

size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £3,315 at 31 March 2025
- Net assets up 10% or more on the prior period: +20.9% vs prior period
- Incorporated five or more years ago: Incorporated 14 October 2002

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mr Robert Charles Froud — owns 75–100% of shares; holds 75–100% of voting rights; can appoint or remove directors, since 2016-04-06

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/04561702
HTML: https://firmoscan.com/company/04561702-direct-sales-limited