# ADVANTAGE NOW LIMITED (07822863)

> ADVANTAGE NOW LIMITED is an active private limited company (company number 07822863) incorporated on 25 October 2011, registered in Hemel Hempstead. Its registered activity is other reservation service activities n.e.c. (SIC 79909). Latest small accounts cover the period ending 31 March 2025, showing net assets of £1,077 and cash of £37k, with 4 employees on average. Net assets fell 37% on the prior period (£1,705).

- Status: Active
- Incorporated: 2011-10-25
- Registered office: Hemel Hempstead, HP2 4TP
- SIC 79909: Other reservation service activities n.e.c.
- Next accounts due: 2026-12-31
- Confirmation statement due: 2026-11-08
- Accounts type: TOTAL EXEMPTION FULL

By net assets it sits in the lower half of 289 comparable companies in Other (median £3,000, upper quartile £38k).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-03-31 | £1,077 | £37k | £35k | — | — | — | 4 |
| 2024-03-31 | £1,705 | £58k | £37k | — | — | — | 4 |

size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £1,077 at 31 March 2025
- Net assets down 25% or more on the prior period: -36.8% vs prior period
- Incorporated five or more years ago: Incorporated 25 October 2011

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Miss Nicola Frances Joel — can appoint or remove directors, since 2016-04-06
- Mr Andrew Neil Stewart Duthie — owns 25–50% of shares; holds 25–50% of voting rights; can appoint or remove directors, since 2016-04-06
- Mr Howard Lloyd Dunks — owns 25–50% of shares; holds 25–50% of voting rights; can appoint or remove directors, since 2016-04-06

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/07822863
HTML: https://firmoscan.com/company/07822863-advantage-now-limited