# ADVERTISING UNDERSTANDING LIMITED (08367429)

> ADVERTISING UNDERSTANDING LIMITED is a liquidation private limited company (company number 08367429) incorporated on 21 January 2013, registered in London. Its registered activity is advertising agencies (SIC 73110). Latest micro accounts cover the period ending 31 January 2026, showing net assets of £129k, with 1 employee on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets rose 7% on the prior period (£121k). Across the last 3 periods on record the net-asset trend is rising.

- Status: Liquidation
- Incorporated: 2013-01-21
- Registered office: London, E16 1BD
- SIC 73110: Advertising agencies
- Next accounts due: 2027-10-31
- Confirmation statement due: 2027-02-04
- Accounts type: MICRO ENTITY

By net assets it sits in the top quarter of 5,115 comparable companies in London (median £1,963, upper quartile £25k).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2026-01-31 | £129k | — | — | £9,783 | — | — | 1 |
| 2025-01-31 | £121k | — | — | £20k | — | — | 1 |
| 2024-01-31 | £105k | — | — | £40k | — | — | — |

current ratio 14.23; net assets trend rising; size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £129,459 at 31 January 2026
- Current assets at least 1.5× creditors within one year: Current ratio 14.23
- Three or more accounting periods on record: 3 periods on record
- Incorporated five or more years ago: Incorporated 21 January 2013
- Register status is not Active: Liquidation

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mr Paul Daniel James Cox — owns 75–100% of shares, since 2016-12-06

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/08367429
HTML: https://firmoscan.com/company/08367429-advertising-understanding-limited