# STARLING STRATEGY LIMITED (09975294)

> STARLING STRATEGY LIMITED is an active private limited company (company number 09975294) incorporated on 28 January 2016, registered in London. Its registered activity is market research and public opinion polling (SIC 73200). Latest small accounts cover the period ending 31 August 2025, showing net assets of £37k and cash of £116k, with 2 employees on average. Net assets fell 61% on the prior period (£94k).

- Status: Active
- Incorporated: 2016-01-28
- Registered office: London, W1T 7NF
- SIC 73200: Market research and public opinion polling
- Next accounts due: 2027-05-31
- Confirmation statement due: 2027-02-11
- Accounts type: TOTAL EXEMPTION FULL

By net assets it sits in the upper half of 611 comparable companies in London (median £7,802, upper quartile £79k).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-08-31 | £37k | £116k | £15k | — | — | — | 2 |
| 2024-08-31 | £94k | £11k | £70k | — | — | — | 2 |

size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £36,936 at 31 August 2025
- Net assets down 25% or more on the prior period: -60.8% vs prior period
- Cash at bank of £50,000 or more: Cash £116,120
- Incorporated five or more years ago: Incorporated 28 January 2016

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Ms Annabelle Claire Auerbach — owns 25–50% of shares; holds 25–50% of voting rights, since 2016-06-16
- Mr Adam Chmielowski — owns 25–50% of shares; holds 25–50% of voting rights, since 2016-06-19

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/09975294
HTML: https://firmoscan.com/company/09975294-starling-strategy-limited