# DIRECT DISCOUNT LIMITED (11080433)

> DIRECT DISCOUNT LIMITED is an active private limited company (company number 11080433) incorporated on 23 November 2017, registered in Bradford. Its registered activity is non-specialised wholesale trade (SIC 46900). Latest micro accounts cover the period ending 30 November 2025, showing net assets of −£14k, with 0 employees on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets rose 12% on the prior period (−£15k). Across the last 3 periods on record the net-asset trend is volatile.

- Status: Active
- Incorporated: 2017-11-23
- Registered office: Bradford, BD5 9HW
- SIC 46900: Non-specialised wholesale trade
- Next accounts due: 2027-08-30
- Confirmation statement due: 2026-12-07
- Accounts type: MICRO ENTITY

By net assets it sits in the bottom quarter of 450 comparable companies in Leeds (median £6,455, upper quartile £122k).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-11-30 | −£14k | — | — | £17k | — | — | 0 |
| 2024-11-30 | −£15k | — | — | £20k | — | — | 0 |
| 2023-11-30 | −£15k | — | — | £15k | — | — | 0 |

current ratio 0.23; net assets trend volatile; size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets below zero: Net assets £-13,614 at 30 November 2025
- Net assets up 10% or more on the prior period: +12.1% vs prior period
- Current assets below creditors within one year: Current ratio 0.23
- Three or more accounting periods on record: 3 periods on record
- Incorporated five or more years ago: Incorporated 23 November 2017

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Sultan Zaib — owns 75–100% of shares; holds 75–100% of voting rights; can appoint or remove directors, since 2023-10-10

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/11080433
HTML: https://firmoscan.com/company/11080433-direct-discount-limited