# ASSURED DIRECT LTD (11369627)

> ASSURED DIRECT LTD is an active (proposal to strike off) private limited company (company number 11369627) incorporated on 18 May 2018, registered in London. Its registered activity is other business support service activities n.e.c. (SIC 82990). Latest micro accounts cover the period ending 31 May 2025, showing net assets of £23k, with 1 employee on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets rose 68% on the prior period (£14k).

- Status: Active - Proposal to Strike off
- Incorporated: 2018-05-18
- Registered office: London, WC2A 2JR
- SIC 82990: Other business support service activities n.e.c.
- Next accounts due: 2027-02-28
- Confirmation statement due: 2027-06-01
- Accounts type: MICRO ENTITY

By net assets it sits in the upper half of 27,230 comparable companies in London (median £1,197, upper quartile £53k).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-05-31 | £23k | — | — | £12k | — | — | 1 |
| 2024-05-31 | £14k | — | — | £2,654 | — | — | 1 |

current ratio 0.5; size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £23,255 at 31 May 2025
- Net assets up 10% or more on the prior period: +68.3% vs prior period
- Current assets below creditors within one year: Current ratio 0.5
- Incorporated five or more years ago: Incorporated 18 May 2018
- Register status is not Active: Active - Proposal to Strike off

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mrs Jennifer Rogers. — owns 75–100% of shares, since 2022-07-01

---
Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/11369627
HTML: https://firmoscan.com/company/11369627-assured-direct-ltd