# CRAFTD LONDON LTD (11487015)

> CRAFTD LONDON LTD is an active private limited company (company number 11487015) incorporated on 27 July 2018, registered in Worthing. Its registered activity is manufacture of jewellery and related articles (SIC 32120). Latest small accounts cover the period ending 31 December 2024, showing net assets of £24k and cash of £4.04m, with 15 employees on average. Net assets fell 78% on the prior period (£110k).

- Status: Active
- Incorporated: 2018-07-27
- Registered office: Worthing, BN11 1RL
- SIC 32120: Manufacture of jewellery and related articles
- Next accounts due: 2026-09-30
- Confirmation statement due: 2027-08-10
- Accounts type: TOTAL EXEMPTION FULL

By net assets it sits in the upper half of 2,301 comparable companies in the UK (median £1,007, upper quartile £25k).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2024-12-31 | £24k | £4.04m | £1.17m | £5.99m | — | — | 15 |
| 2023-12-31 | £110k | £2.40m | £150k | £3.45m | — | — | — |

current ratio 1; size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £23,687 at 31 December 2024
- Net assets down 25% or more on the prior period: -78.4% vs prior period
- Cash at bank of £50,000 or more: Cash £4,035,811
- Incorporated five or more years ago: Incorporated 27 July 2018
- Accounts past their due date: Due 30 September 2026

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mr Alexander Cannon — has significant influence or control, since 2018-07-27
- Mr Daniel Paul Buck — owns 25–50% of shares, since 2018-07-27
- Brandbuildr Ltd (corporate-entity) — owns 25–50% of shares; holds 25–50% of voting rights; can appoint or remove directors, since 2023-11-23
- Alex Cannon Ltd (corporate-entity) — owns 25–50% of shares; holds 25–50% of voting rights; can appoint or remove directors, since 2023-11-23

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/11487015
HTML: https://firmoscan.com/company/11487015-craftd-london-ltd