# WHYNOW LIMITED (11771567)

> WHYNOW LIMITED is an active private limited company (company number 11771567) incorporated on 16 January 2019, registered in London. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest small accounts cover the period ending 30 November 2024, showing net assets of −£7.94m and cash of £56k, with 36 employees on average. Net assets fell 74% on the prior period (−£4.55m).

- Status: Active
- Incorporated: 2019-01-16
- Registered office: London, W1W 8DW
- SIC 47910: Retail sale via mail order houses or via Internet
- SIC 59112: Video production activities
- SIC 90030: Artistic creation
- Next accounts due: 2026-08-30
- Confirmation statement due: 2027-01-30
- Accounts type: TOTAL EXEMPTION FULL

By net assets it sits in the bottom quarter of 17,820 comparable companies in London (median £100, upper quartile £3,785).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2024-11-30 | −£7.94m | £56k | £853k | — | — | — | 36 |
| 2023-12-31 | −£4.55m | £40k | £253k | — | — | — | 46 |

size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets below zero: Net assets £-7,939,926 at 30 November 2024
- Net assets down 25% or more on the prior period: -74.3% vs prior period
- Cash at bank of £50,000 or more: Cash £55,614
- Incorporated five or more years ago: Incorporated 16 January 2019
- Accounts past their due date: Due 30 August 2026

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Whynow Holdings Limited (corporate-entity) — owns 75–100% of shares; holds 75–100% of voting rights; can appoint or remove directors, since 2024-03-11

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/11771567
HTML: https://firmoscan.com/company/11771567-whynow-limited