# WHATSTORAGE LIMITED (12276691)

> WHATSTORAGE LIMITED is an active private limited company (company number 12276691) incorporated on 23 October 2019, registered in Norwich. Its registered activity is advertising agencies (SIC 73110). Latest small accounts cover the period ending 31 October 2025, showing net assets of −£97k and cash of £4,457, with 3 employees on average. Net assets fell 22% on the prior period (−£80k).

- Status: Active
- Incorporated: 2019-10-23
- Registered office: Norwich, NR7 0LB
- SIC 73110: Advertising agencies
- Next accounts due: 2027-07-31
- Confirmation statement due: 2026-11-06
- Accounts type: TOTAL EXEMPTION FULL

By net assets it sits in the bottom quarter of 2,406 comparable companies in Other (median £2,029, upper quartile £22k).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-10-31 | −£97k | £4,457 | £3,757 | £104k | — | — | 3 |
| 2024-10-31 | −£80k | £14k | £17k | £110k | — | — | 4 |

current ratio 0.08; size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets below zero: Net assets £-97,226 at 31 October 2025
- Current assets below creditors within one year: Current ratio 0.08
- Incorporated five or more years ago: Incorporated 23 October 2019

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Crossley Holdings Ltd (corporate-entity) — owns 50–75% of shares; holds 50–75% of voting rights; can appoint or remove directors, since 2019-10-23

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/12276691
HTML: https://firmoscan.com/company/12276691-whatstorage-limited