# WESTEND CHOICE LTD (12309985)

> WESTEND CHOICE LTD is an active private limited company (company number 12309985) incorporated on 12 November 2019, registered in Slough. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest abridged accounts cover the period ending 31 December 2025, showing net assets of £117k and cash of £52k, with 3 employees on average. As abridged accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets rose 25% on the prior period (£94k).

- Status: Active
- Incorporated: 2019-11-12
- Registered office: Slough, SL3 8SS
- SIC 47910: Retail sale via mail order houses or via Internet
- Next accounts due: 2027-09-30
- Confirmation statement due: 2026-11-26
- Accounts type: UNAUDITED ABRIDGED

By net assets it sits in the top quarter of 1,349 comparable companies in Reading (median £100, upper quartile £6,933).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-12-31 | £117k | £52k | £11k | £63k | — | — | 3 |
| 2024-12-31 | £94k | £36k | £9,131 | £62k | — | — | 1 |

current ratio 2.91; size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £116,947 at 31 December 2025
- Net assets up 10% or more on the prior period: +24.6% vs prior period
- Current assets at least 1.5× creditors within one year: Current ratio 2.91
- Cash at bank of £50,000 or more: Cash £51,770
- Incorporated five or more years ago: Incorporated 12 November 2019

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mr Shazib Zaheer — owns 75–100% of shares, since 2019-11-12

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/12309985
HTML: https://firmoscan.com/company/12309985-westend-choice-ltd