# PURE ADVISORY GROUP LTD (12367749)

> PURE ADVISORY GROUP LTD is an active private limited company (company number 12367749) incorporated on 17 December 2019, registered in Cardiff. Its registered activity is activities of mortgage finance companies (SIC 64922). Latest small accounts cover the period ending 31 December 2024, showing net assets of £50, with 2 employees on average. Net assets were unchanged on the prior period.

- Status: Active
- Incorporated: 2019-12-17
- Registered office: Cardiff, CF14 5DX
- SIC 64922: Activities of mortgage finance companies
- Next accounts due: 2026-09-30
- Confirmation statement due: 2026-12-31
- Accounts type: TOTAL EXEMPTION FULL

By net assets it sits in the lower half of 100 comparable companies in Cardiff (median £2,778, upper quartile £30k).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2024-12-31 | £50 | — | — | — | — | — | 2 |
| 2023-12-31 | £50 | — | — | — | — | — | 2 |

size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £50 at 31 December 2024
- Incorporated five or more years ago: Incorporated 17 December 2019
- Accounts past their due date: Due 30 September 2026

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mr Benjamin Daniel Lloyd — owns 25–50% of shares; holds 25–50% of voting rights, since 2019-12-17
- Mr Gareth Vaughan Morgan — owns 25–50% of shares; holds 25–50% of voting rights, since 2019-12-17

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/12367749
HTML: https://firmoscan.com/company/12367749-pure-advisory-group-ltd