# E-CHOICE ONLINE LIMITED (12381369)

> E-CHOICE ONLINE LIMITED is an active private limited company (company number 12381369) incorporated on 31 December 2019, registered in Harrow. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest micro accounts cover the period ending 31 December 2024, showing net assets of £5,665, with 1 employee on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets rose 2735% on the prior period (−£215).

- Status: Active
- Incorporated: 2019-12-31
- Registered office: Harrow, HA3 8QG
- SIC 47910: Retail sale via mail order houses or via Internet
- Next accounts due: 2026-09-30
- Confirmation statement due: 2027-01-14
- Accounts type: MICRO ENTITY

By net assets it sits in the top quarter of 7,934 comparable companies in Greater London (median £100, upper quartile £4,680).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2024-12-31 | £5,665 | — | — | — | — | — | 1 |
| 2023-12-31 | −£215 | — | — | — | — | — | 1 |

size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £5,665 at 31 December 2024
- Net assets up 10% or more on the prior period: +2734.9% vs prior period
- Incorporated five or more years ago: Incorporated 31 December 2019
- Accounts past their due date: Due 30 September 2026

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Miss Pooja Patel — owns 75–100% of shares; holds 75–100% of voting rights; can appoint or remove directors, since 2019-12-31

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/12381369
HTML: https://firmoscan.com/company/12381369-e-choice-online-limited