# WILLIAM & SON LIMITED (12698572)

> WILLIAM & SON LIMITED is an active private limited company (company number 12698572) incorporated on 25 June 2020, registered in London. Its registered activity is retail sale of watches and jewellery in specialised stores (SIC 47770). Latest small accounts cover the period ending 30 June 2025, showing net assets of −£303k and cash of £1.98m, with 7 employees on average. Net assets fell 11% on the prior period (−£273k).

- Status: Active
- Incorporated: 2020-06-25
- Registered office: London, SW6 1RP
- SIC 47770: Retail sale of watches and jewellery in specialised stores
- Next accounts due: 2027-03-30
- Confirmation statement due: 2027-07-09
- Accounts type: TOTAL EXEMPTION FULL

By net assets it sits in the bottom quarter of 970 comparable companies in London (median £2,513, upper quartile £43k).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-06-30 | −£303k | £1.98m | £192k | £2.93m | — | — | 7 |
| 2024-06-30 | −£273k | £2.60m | £120k | £3.07m | — | — | 5 |

current ratio 0.9; size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets below zero: Net assets £-303,102 at 30 June 2025
- Current assets below creditors within one year: Current ratio 0.9
- Cash at bank of £50,000 or more: Cash £1,983,179
- Incorporated five or more years ago: Incorporated 25 June 2020

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mr William Asprey — owns 25–50% of shares; holds 25–50% of voting rights; can appoint or remove directors, since 2020-06-25
- Lusinda Asprey — owns 25–50% of shares; holds 25–50% of voting rights; can appoint or remove directors, since 2020-06-25

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/12698572
HTML: https://firmoscan.com/company/12698572-william-son-limited