# NEW ERA DIRECT LTD (12721033)

> NEW ERA DIRECT LTD is an active private limited company (company number 12721033) incorporated on 5 July 2020, registered in Birmingham. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest small accounts cover the period ending 30 June 2025, showing net assets of £2,011 and cash of £46k, with 2 employees on average.

- Status: Active
- Incorporated: 2020-07-05
- Registered office: Birmingham, B23 7RY
- SIC 47910: Retail sale via mail order houses or via Internet
- Next accounts due: 2027-03-30
- Confirmation statement due: 2027-07-19
- Accounts type: TOTAL EXEMPTION FULL

By net assets it sits in the upper half of 3,261 comparable companies in Birmingham (median £100, upper quartile £5,344).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-06-30 | £2,011 | £46k | £21k | £69k | — | £5,457 | 2 |
| 2024-07-01 | — | — | — | — | — | — | — |
| 2024-06-30 | £7,468 | £149k | £14k | £179k | — | £2,300 | — |
| 2023-07-01 | — | — | — | — | — | — | — |

current ratio 1; size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £2,011 at 30 June 2025
- Three or more accounting periods on record: 4 periods on record
- Incorporated five or more years ago: Incorporated 5 July 2020

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mrs Qiaoyun Xu — owns 75–100% of shares; holds 75–100% of voting rights; can appoint or remove directors, since 2020-07-05

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/12721033
HTML: https://firmoscan.com/company/12721033-new-era-direct-ltd