# CHOICE 1 LTD (13171657)

> CHOICE 1 LTD is an active private limited company (company number 13171657) incorporated on 1 February 2021, registered in Northolt. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest micro accounts cover the period ending 28 February 2025, showing net assets of −£1,317, with 1 employee on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets rose 73% on the prior period (−£4,900).

- Status: Active
- Incorporated: 2021-02-01
- Registered office: Northolt, UB5 5AU
- SIC 47910: Retail sale via mail order houses or via Internet
- SIC 96090: Other service activities n.e.c.
- Next accounts due: 2026-11-28
- Confirmation statement due: 2027-02-15
- Accounts type: MICRO ENTITY

By net assets it sits in the bottom quarter of 7,934 comparable companies in Greater London (median £100, upper quartile £4,680).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-02-28 | −£1,317 | — | — | — | — | — | 1 |
| 2024-02-28 | −£4,900 | — | — | — | — | — | 1 |

size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets below zero: Net assets £-1,317 at 28 February 2025
- Net assets up 10% or more on the prior period: +73.1% vs prior period
- Incorporated five or more years ago: Incorporated 1 February 2021

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mr Abdul Musadiq Rashidi — owns 75–100% of shares; holds 75–100% of voting rights; can appoint or remove directors, since 2021-02-01

---
Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/13171657
HTML: https://firmoscan.com/company/13171657-choice-1-ltd
