# DESIGN VARIANTS LIMITED (13206591)

> DESIGN VARIANTS LIMITED is an active private limited company (company number 13206591) incorporated on 17 February 2021, registered in London. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest micro accounts cover the period ending 28 February 2025, showing net assets of −£26k, with 0 employees on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets fell 5% on the prior period (−£25k).

- Status: Active
- Incorporated: 2021-02-17
- Registered office: London, W1W 5PF
- SIC 47910: Retail sale via mail order houses or via Internet
- Next accounts due: 2026-11-28
- Confirmation statement due: 2027-03-03
- Accounts type: MICRO ENTITY

By net assets it sits in the bottom quarter of 17,820 comparable companies in London (median £100, upper quartile £3,785).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-02-28 | −£26k | — | — | £38k | — | — | 0 |
| 2024-02-29 | −£25k | — | — | £36k | — | — | 0 |

size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets below zero: Net assets £-26,377 at 28 February 2025
- Incorporated five or more years ago: Incorporated 17 February 2021

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mr Umran Ali — owns 75–100% of shares; holds 75–100% of voting rights, since 2021-02-17

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/13206591
HTML: https://firmoscan.com/company/13206591-design-variants-limited