# MY PARADOX LTD (13353720)

> MY PARADOX LTD is an active private limited company (company number 13353720) incorporated on 23 April 2021, registered in Stevenage. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest micro accounts cover the period ending 30 April 2025, showing net assets of £35, with 0 employees on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets rose 107% on the prior period (−£512).

- Status: Active
- Incorporated: 2021-04-23
- Registered office: Stevenage, SG2 9QD
- SIC 47910: Retail sale via mail order houses or via Internet
- Next accounts due: 2027-01-30
- Confirmation statement due: 2027-05-07
- Accounts type: MICRO ENTITY

By net assets it sits in the lower half of 522 comparable companies in Hertfordshire (median £100, upper quartile £5,539).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-04-30 | £35 | — | — | £5 | — | — | 0 |
| 2024-04-30 | −£512 | — | — | £746 | — | — | 0 |

current ratio 6; size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £35 at 30 April 2025
- Net assets up 10% or more on the prior period: +106.8% vs prior period
- Current assets at least 1.5× creditors within one year: Current ratio 6.0
- Incorporated five or more years ago: Incorporated 23 April 2021

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mrs Pavlina Zhelyazkova Aleksandrova — owns 75–100% of shares; holds 75–100% of voting rights; can appoint or remove directors, since 2021-04-23

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/13353720
HTML: https://firmoscan.com/company/13353720-my-paradox-ltd