# XM INSIGHTS LTD (15225458)

> XM INSIGHTS LTD is an active private limited company (company number 15225458) incorporated on 20 October 2023, registered in Chippenham. Its registered activity is other professional, scientific and technical activities n.e.c. (SIC 74909). Latest small accounts cover the period ending 31 October 2025, showing net assets of £104k and cash of £177k, with 2 employees on average. Net assets rose 104175% on the prior period (£100).

- Status: Active
- Incorporated: 2023-10-20
- Registered office: Chippenham, SN15 3HR
- SIC 74909: Other professional, scientific and technical activities n.e.c.
- Next accounts due: 2027-07-31
- Confirmation statement due: 2026-11-03
- Accounts type: TOTAL EXEMPTION FULL

By net assets it sits in the top quarter of 7,714 comparable companies in Other (median £6,373, upper quartile £46k).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2025-10-31 | £104k | £177k | £14k | — | — | — | 2 |
| 2024-10-31 | £100 | £4,695 | £2,520 | — | — | — | 2 |

size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets above zero: Net assets £104,275 at 31 October 2025
- Net assets up 10% or more on the prior period: +104175.0% vs prior period
- Cash at bank of £50,000 or more: Cash £176,892
- Incorporated two to five years ago: Incorporated 20 October 2023

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mrs Janina Cross — owns 25–50% of shares; holds 25–50% of voting rights; can appoint or remove directors, since 2023-10-20
- Mr Dominic John Cross — owns 25–50% of shares; holds 25–50% of voting rights; can appoint or remove directors, since 2025-01-17

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/15225458
HTML: https://firmoscan.com/company/15225458-xm-insights-ltd