# BEHIND THE AD LTD (NI677714)

> BEHIND THE AD LTD is an active private limited company (company number NI677714) incorporated on 24 March 2021, registered in Ballymoney. Its registered activity is public relations and communications activities (SIC 70210). Latest micro accounts cover the period ending 31 March 2026, showing net assets of −£2,575, with 0 employees on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets fell 88% on the prior period (−£1,373).

- Status: Active
- Incorporated: 2021-03-24
- Registered office: Ballymoney, BT53 7LX
- SIC 70210: Public relations and communications activities
- SIC 73110: Advertising agencies
- Next accounts due: 2027-12-31
- Confirmation statement due: 2027-04-07
- Accounts type: MICRO ENTITY

By net assets it sits in the bottom quarter of 64 comparable companies in Belfast (median £4,291, upper quartile £39k).

## Accounts (as filed)

| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 2026-03-31 | −£2,575 | — | — | — | — | — | 0 |
| 2025-03-31 | −£1,373 | — | — | — | — | — | 0 |

size band micro.

## Filing and accounts signals (facts, not a rating)

- Net assets below zero: Net assets £-2,575 at 31 March 2026
- Net assets down 25% or more on the prior period: -87.5% vs prior period
- Incorporated five or more years ago: Incorporated 24 March 2021

How each signal is derived: https://firmoscan.com/methodology

## Persons with significant control

- Mrs Jane Roper — owns 75–100% of shares; holds 75–100% of voting rights; can appoint or remove directors, since 2021-03-24

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Source: Companies House register snapshot 2026-08-31, Open Government Licence v3.0. Information may have changed since that date and is not advice or a credit reference; check the official record before relying on it. Official record: https://find-and-update.company-information.service.gov.uk/company/NI677714
HTML: https://firmoscan.com/company/NI677714-behind-the-ad-ltd