KEY POINTS LIMITED
Company number 02421025 · Active · Royston SG8 0HF
KEY POINTS LIMITED is an active private limited company (company number 02421025) incorporated on 8 September 1989, registered in Royston. Its registered activity is advertising agencies (SIC 73110). Latest small accounts cover the period ending 30 April 2025, showing net assets of £34k and cash of £15k, with 2 employees on average. Net assets fell 32% on the prior period (£50k).
By net assets it sits in the top quarter of 220 comparable companies in Hertfordshire (median £3,466, upper quartile £24k).
Key dates
- Incorporated
- 8 September 1989
- Next accounts due
- 30 January 2027 — in 108 days
- Confirmation statement due
- 22 September 2027 — in 343 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
Activity
- SIC 73110
- Advertising agencies
- Accounts type
- Total Exemption Full
- Size band
- Micro (Companies Act thresholds)
Financials — 2 periods on record, latest ending 30 April 2025
| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 April 2025 | £34k | £15k | £54k | — | — | — | 2 |
| 30 April 2024 | £50k | £52k | £40k | — | — | — | 4 |
- Cash per employee
- £7,468
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
Firmoscan score: 60/100 (grade C)
- +10 Positive net assets — Net assets £34,314 at 2025-04-30
- -8 Net assets falling — -31.9% vs prior period
- +8 Established — Incorporated 1989-09-08 (37 years)
A transparent, rules-based score from filed data only: every point lists its evidence. It is not a credit rating or advice.
Ownership and control
- Mr Raymond John Mackie — has significant influence or control · since 11 December 2023
- Mr Brian John Brazier — owns 25–50% of shares · since 1 September 2016 · ceased 3 December 2023
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
Similar companies in Hertfordshire
Same activity (advertising agencies), closest in incorporation date.
- LA BONNE IDEE LIMITED — St. Albans, inc. Feb 1990
- RAPIER DESIGN LIMITED — Ware, inc. Apr 1988
- RICHARDSON BIRKETT COMMUNICATIONS LIMITED — St. Albans, inc. Mar 1991
- WILLIAM LAWRENCE ADVERTISING LIMITED — St. Albans, inc. Jun 1985
- MCS CREATIVE LIMITED — Hatfield, inc. Feb 1983
- THE CAMPAIGN WORKS LIMITED — Hitchin, inc. Aug 1996
Reminders for KEY POINTS LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.