CRAFT STRATEGY LTD
Company number 07787152 · Active · London E14 5AA
CRAFT STRATEGY LTD is an active private limited company (company number 07787152) incorporated on 26 September 2011, registered in London. Its registered activity is market research and public opinion polling (SIC 73200). Latest micro accounts cover the period ending 30 September 2025, showing net assets of £91k, with 1 employee on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets fell 33% on the prior period (£137k).
By net assets it sits in the top quarter of 611 comparable companies in London (median £7,802, upper quartile £79k).
Key dates
- Incorporated
- 26 September 2011
- Next accounts due
- 30 June 2027 — in 251 days
- Confirmation statement due
- 10 October 2027 — in 353 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
Activity
- SIC 73200
- Market research and public opinion polling
- Accounts type
- Micro Entity
- Size band
- Micro (Companies Act thresholds)
Financials — 2 periods on record, latest ending 30 September 2025
| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 September 2025 | £91k | — | — | — | — | — | 1 |
| 30 September 2024 | £137k | — | — | — | — | — | 1 |
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing; micro-entity accounts contain no profit and loss account.
Firmoscan score: 60/100 (grade C)
- +10 Positive net assets — Net assets £91,134 at 2025-09-30
- -8 Net assets falling — -33.3% vs prior period
- +8 Established — Incorporated 2011-09-26 (15 years)
A transparent, rules-based score from filed data only: every point lists its evidence. It is not a credit rating or advice.
Ownership and control
- Mr Konrad Patricio Collao Heksel — owns 25–50% of shares; holds 25–50% of voting rights · since 6 April 2016
- Ms Talin Tokatlian — owns 25–50% of shares; holds 25–50% of voting rights · since 24 September 2020
- Mr Alexander Charlton — owns 25–50% of shares; holds 25–50% of voting rights · since 6 April 2016 · ceased 24 September 2020
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
Similar companies in London
Same activity (market research and public opinion polling), closest in incorporation date.
- MARKET FORCE ACQUISITION SUB LIMITED — London, inc. Sept 2011
- XENXA RESEARCH LIMITED — London, inc. Oct 2011
- CXG UK LTD. — London, inc. Nov 2011
- IC RESEARCH LTD — London, inc. Dec 2011
- TRENDS RESEARCH LTD — London, inc. Dec 2011
- BLUE FIRE CODING LTD — London, inc. Jun 2011
All companies incorporated on 26 September 2011 · in Sept 2011.
Reminders for CRAFT STRATEGY LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.