WHY PROJECTS LIMITED
Company number 07979726 · Active · St. Albans AL1 4AR
WHY PROJECTS LIMITED is an active private limited company (company number 07979726) incorporated on 7 March 2012, registered in St. Albans. Its registered activity is advertising agencies (SIC 73110). Latest small accounts cover the period ending 31 March 2025, showing net assets of £142k and cash of £400k, with 2 employees on average. Net assets fell 10% on the prior period (£158k).
By net assets it sits in the top quarter of 220 comparable companies in Hertfordshire (median £3,466, upper quartile £24k).
Key dates
- Incorporated
- 7 March 2012
- Next accounts due
- 31 December 2026 — in 74 days
- Confirmation statement due
- 21 March 2027 — in 154 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
Activity
- SIC 73110
- Advertising agencies
- Accounts type
- Total Exemption Full
- Size band
- Micro (Companies Act thresholds)
Financials — 2 periods on record, latest ending 31 March 2025
| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 March 2025 | £142k | £400k | £131k | £390k | — | — | 2 |
| 31 March 2024 | £158k | £169k | £62k | £73k | — | — | 2 |
- Current ratio
- 1.36
- Cash per employee
- £200k
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
Firmoscan score: 72/100 (grade B)
- +10 Positive net assets — Net assets £141,899 at 2025-03-31
- +4 Cash reserves — Cash £400,352
- +8 Established — Incorporated 2012-03-07 (15 years)
A transparent, rules-based score from filed data only: every point lists its evidence. It is not a credit rating or advice.
Ownership and control
- Mr Nicholas John Alexander Sunderland — owns 75–100% of shares · since 6 April 2016
- Zoe Sunderland — owns 25–50% of shares · since 10 March 2023
- Mrs Katherine Sheila Sunderland — owns 25–50% of shares · since 6 April 2016 · ceased 16 June 2021
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
Similar companies in Hertfordshire
Same activity (advertising agencies), closest in incorporation date.
- BRANDS2MARKET (UK) LIMITED — London Colney, inc. Nov 2011
- FORTUNA MEDIA LIMITED — Hertford, inc. Jun 2012
- BUDDYBOO & BEAN LIMITED — Harpenden, inc. Oct 2011
- MARKETING MINDERS LIMITED — Royston, inc. Oct 2011
- PLAIN LIMITED — Hitchin, inc. Sept 2012
- LIMITED EDITION MONDAYS LIMITED — Hitchin, inc. Sept 2012
Reminders for WHY PROJECTS LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.