£1.64m
+23%vs Dec 2024Active08145186Private limited companyLondon
WHEN FRESH LTD
A93/10001
Summary
WHEN FRESH LTD is an active private limited company (company number 08145186) incorporated on 17 July 2012, registered in London. Its registered activity is other information service activities n.e.c. (SIC 63990). Latest small accounts cover the period ending 31 December 2025, showing net assets of £1.64m and cash of £883k, with 16 employees on average. Net assets rose 23% on the prior period (£1.33m). Across the last 3 periods on record the net-asset trend is rising.
Peer position · net assets
By net assets it sits in the top quarter of 2,841 comparable companies in London (median £814, upper quartile £24k).
02
Key dates
- Incorporated
- 17 July 201214 yrs ago
- Next accounts due
- 30 September 2027in 343 days
- Confirmation statement due
- 31 July 2027in 282 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
03
Activity
- SIC 63990
- Other information service activities n.e.c.
- Accounts type
- Small
- Size band
- SmallCompanies Act thresholds
04
Financials
£883k
−31%vs Dec 2024Not reported
16
+129%vs Dec 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 December 2025 | £1.64m | £883k | £3.26m | £2.39m | — | — | 16 |
| 31 December 2024 | £1.33m | £1.28m | £2.15m | £2.00m | — | — | 7 |
| 31 December 2023 | −£1.02m | £347k | £486k | £1.84m | — | — | 6 |
Current ratio1.73Comfortable
Cash per employee£55kCash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
05
Firmoscan score
93 / 100 · grade A
| 50 | Starting scoreEvery scored company starts here |
| +10 | Positive net assetsNet assets £1,641,846 at 2025-12-31 |
| +8 | Net assets growing+23.4% vs prior period |
| +8 | Comfortable liquidityCurrent ratio 1.73 |
| +4 | Cash reservesCash £882,625 |
| +5 | Multi-year filing history3 periods on record |
| +8 | EstablishedIncorporated 2012-07-17 (14 years) |
| 93 | Score, grade A |
A transparent, rules-based score from filed data only: every point lists its evidence. It is not a credit rating or advice. How the score is computed.
06
Ownership and control
- Pricehubble Uk Ltd
- owns 75–100% of shares
- owns 75–100% of shares
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
- Mr Mark Anthony Christopher Carthage Cunningham
- owns 25–50% of shares
- holds 25–50% of voting rights
- can appoint or remove directors
- Mr Alan Dean
- owns 25–50% of shares
- holds 25–50% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
07
Timeline
- Next accounts duein 343 days
- Confirmation statement duein 282 days
- Accounts period endNet assets £1.64m · small accounts
- Accounts period endNet assets £1.33m · small accounts
- Accounts period endNet liabilities £1.02m · small accounts
- Incorporated
08
Similar companies in London
- PRIVATE HEALTHCARE INFORMATION NETWORK LIMITEDLondon · inc. Jul 2012
- CHIMMY TECHNOLOGY SERVICES LTDWalthamstow · inc. Jul 2012
- YESMAIL INTERACTIVE LONDON LIMITEDLondon · inc. Jul 2012
- TEEMO LTDLondon · inc. Jul 2012
- EUROPE CONNECT LIMITEDLondon · inc. Jul 2012
- A1 REVENUE LTDLondon · inc. Jul 2012
All companies incorporated on 17 July 2012 · in Jul 2012.
09
Reminders for WHEN FRESH LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.