UNDERSTOOD LTD
Company number 10697664 · Active · London E10 5NP
UNDERSTOOD LTD is an active private limited company (company number 10697664) incorporated on 29 March 2017, registered in London. Its registered activity is advertising agencies (SIC 73110). Latest micro accounts cover the period ending 31 March 2025, showing net assets of £652, with 1 employee on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets rose 28% on the prior period (£509).
By net assets it sits in the lower half of 5,115 comparable companies in London (median £1,963, upper quartile £25k).
Key dates
- Incorporated
- 29 March 2017
- Next accounts due
- 31 December 2026 — in 77 days
- Confirmation statement due
- 12 April 2027 — in 179 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
Activity
- SIC 73110
- Advertising agencies
- Accounts type
- Micro Entity
- Size band
- Micro (Companies Act thresholds)
Financials — 2 periods on record, latest ending 31 March 2025
| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 March 2025 | £652 | — | — | £24k | — | — | 1 |
| 31 March 2024 | £509 | — | — | £42k | — | — | 1 |
- Current ratio
- 1.06
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing; micro-entity accounts contain no profit and loss account.
Firmoscan score: 76/100 (grade B)
- +10 Positive net assets — Net assets £652 at 2025-03-31
- +8 Net assets growing — +28.1% vs prior period
- +8 Established — Incorporated 2017-03-29 (10 years)
A transparent, rules-based score from filed data only: every point lists its evidence. It is not a credit rating or advice.
Ownership and control
- Mr Tom O'Connor Jackson — owns 75–100% of shares; owns 75–100% of shares; owns 75–100% of shares; holds 75–100% of voting rights; holds 75–100% of voting rights; holds 75–100% of voting rights; can appoint or remove directors; can appoint or remove directors; can appoint or remove directors · since 29 March 2017
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
Similar companies in London
Same activity (advertising agencies), closest in incorporation date.
- PHERN DIGITAL LIMITED — London, inc. Mar 2017
- DOMMARTIN LTD — London, inc. Mar 2017
- SOUL AND BONE LIMITED — London, inc. Mar 2017
- ELITE MARKETING AGENCY LIMITED — London, inc. Mar 2017
- HEYSER LIMITED — London, inc. Mar 2017
- VIRTUAL LANDSCAPE LTD — London, inc. Mar 2017
Reminders for UNDERSTOOD LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.