SMART CHOICE GROUP LIMITED
Company number 11856469 · Active · London N11 1GN
SMART CHOICE GROUP LIMITED is an active private limited company (company number 11856469) incorporated on 4 March 2019, registered in London. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest micro accounts cover the period ending 31 March 2025, showing net assets of −£75k, with 1 employee on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets were unchanged on the prior period.
By net assets it sits in the bottom quarter of 17,820 comparable companies in London (median £100, upper quartile £3,785).
Key dates
- Incorporated
- 4 March 2019
- Next accounts due
- 31 December 2026 — in 74 days
- Confirmation statement due
- 18 March 2027 — in 151 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
Activity
- SIC 47910
- Retail sale via mail order houses or via Internet
- Accounts type
- Micro Entity
- Size band
- Micro (Companies Act thresholds)
Financials — 2 periods on record, latest ending 31 March 2025
| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 March 2025 | −£75k | — | — | £89k | — | — | 1 |
| 31 March 2024 | −£76k | — | — | £90k | — | — | 1 |
- Current ratio
- 0.09 — current liabilities exceed current assets
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing; micro-entity accounts contain no profit and loss account.
Firmoscan score: 35/100 (grade D)
- -15 Negative net assets — Net assets £-75,334 at 2025-03-31
- -8 Current liabilities exceed current assets — Current ratio 0.09
- +8 Established — Incorporated 2019-03-04 (8 years)
A transparent, rules-based score from filed data only: every point lists its evidence. It is not a credit rating or advice.
Ownership and control
- Mr Izhar Schulman — owns 75–100% of shares; holds 75–100% of voting rights; can appoint or remove directors · since 4 March 2019
- Mr Matan Ofek — owns 25–50% of shares · since 27 February 2020
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
Similar companies in London
Same activity (retail sale via mail order houses or via internet), closest in incorporation date.
- KING ZOOT LTD — London, inc. Mar 2019
- MAGDEN MARKETING LTD — London, inc. Mar 2019
- FOCUS FUSION LTD — London, inc. Mar 2019
- ORDINARY GROUP LTD — London, inc. Mar 2019
- FADI SERVICES LTD — London, inc. Mar 2019
- FREDAM LTD — London, inc. Mar 2019
Reminders for SMART CHOICE GROUP LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.