111DIRECT LTD
Company number 12535689 · Active · Ashford TW15 3QN
111DIRECT LTD is an active private limited company (company number 12535689) incorporated on 26 March 2020, registered in Ashford. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest micro accounts cover the period ending 31 March 2025, showing net assets of £2,730, with 0 employees on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets fell 17% on the prior period (£3,291).
By net assets it sits in the upper half of 7,934 comparable companies in Greater London (median £100, upper quartile £4,680).
Key dates
- Incorporated
- 26 March 2020
- Next accounts due
- 31 December 2026 — in 73 days
- Confirmation statement due
- 9 April 2027 — in 172 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
Activity
- SIC 47910
- Retail sale via mail order houses or via Internet
- Accounts type
- Micro Entity
- Size band
- Micro (Companies Act thresholds)
Financials — 2 periods on record, latest ending 31 March 2025
| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 March 2025 | £2,730 | — | — | — | — | — | 0 |
| 31 March 2024 | £3,291 | — | — | — | — | — | 0 |
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing; micro-entity accounts contain no profit and loss account.
Firmoscan score: 68/100 (grade B)
- +10 Positive net assets — Net assets £2,730 at 2025-03-31
- +8 Established — Incorporated 2020-03-26 (7 years)
A transparent, rules-based score from filed data only: every point lists its evidence. It is not a credit rating or advice.
Ownership and control
- Simply Naturals Ltd — owns 75–100% of shares; owns 75–100% of shares; holds 75–100% of voting rights; holds 75–100% of voting rights; can appoint or remove directors; has significant influence or control · since 1 January 2022
- Simply Naturals Limited (corporate entity, United Kingdom) — owns 75–100% of shares; holds 75–100% of voting rights; can appoint or remove directors · since 26 March 2020 · ceased 17 April 2020
- Mr Eric Martin Cole — owns 25–50% of shares; holds 25–50% of voting rights · since 17 April 2020 · ceased 1 January 2022
- Mr David James Evans — owns 25–50% of shares; holds 25–50% of voting rights · since 17 April 2020 · ceased 1 January 2022
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
Similar companies in Greater London
Same activity (retail sale via mail order houses or via internet), closest in incorporation date.
- HEAPFUL LTD — Hornchurch, inc. Mar 2020
- AMAA LTD — Ilford, inc. Mar 2020
- INAAYA CARS LIMITED — Barnet, inc. Mar 2020
- CATSY CANDLES LIMITED — Esher, inc. Mar 2020
- WELLSONARY LTD — Ruislip, inc. Mar 2020
- THE GIFTY ROOM LIMITED — Stanmore, inc. Mar 2020
Reminders for 111DIRECT LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.