ASKTHECUSTOMER LTD
Company number 12555451 · Active · London W1D 4EG
ASKTHECUSTOMER LTD is an active private limited company (company number 12555451) incorporated on 14 April 2020, registered in London. Its registered activity is management consultancy activities other than financial management (SIC 70229). Latest micro accounts cover the period ending 30 April 2025, showing net assets of −£194k, with 1 employee on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets fell 316% on the prior period (−£47k).
By net assets it sits in the bottom quarter of 31,398 comparable companies in London (median £2,815, upper quartile £34k).
Key dates
- Incorporated
- 14 April 2020
- Next accounts due
- 30 January 2027 — in 104 days
- Confirmation statement due
- 28 April 2027 — in 192 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
Activity
- SIC 70229
- Management consultancy activities other than financial management
- Accounts type
- Micro Entity
- Size band
- Micro (Companies Act thresholds)
Financials — 2 periods on record, latest ending 30 April 2025
| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 April 2025 | −£194k | — | — | — | — | — | 1 |
| 30 April 2024 | −£47k | — | — | — | — | — | 1 |
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing; micro-entity accounts contain no profit and loss account.
Firmoscan score: 35/100 (grade D)
- -15 Negative net assets — Net assets £-193,684 at 2025-04-30
- -8 Net assets falling — -316.1% vs prior period
- +8 Established — Incorporated 2020-04-14 (6 years)
A transparent, rules-based score from filed data only: every point lists its evidence. It is not a credit rating or advice.
Ownership and control
- Mr William Macdonald Rowan — owns 75–100% of shares; holds 75–100% of voting rights; can appoint or remove directors · since 14 April 2020
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
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Same activity (management consultancy activities other than financial management), closest in incorporation date.
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- S SADEK TECH CONSULTING LTD — London, inc. Apr 2020
- HELEN BURNILL LTD — London, inc. Apr 2020
- AWSQUARED LTD — London, inc. Apr 2020
- MONMAR CONSULTING LIMITED — London, inc. Apr 2020
Reminders for ASKTHECUSTOMER LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.