NEW SHELL LTD
Company number 12665539 · Active · London W1W 5PF
NEW SHELL LTD is an active private limited company (company number 12665539) incorporated on 12 June 2020, registered in London. Its registered activity is retail sale of cosmetic and toilet articles in specialised stores (SIC 47750). Latest micro accounts cover the period ending 30 June 2025, showing net assets of −£923, with 1 employee on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets fell 37% on the prior period (−£673).
By net assets it sits in the bottom quarter of 972 comparable companies in London (median £100, upper quartile £10k).
Key dates
- Incorporated
- 12 June 2020
- Next accounts due
- 30 March 2027 — in 163 days
- Confirmation statement due
- 26 June 2027 — in 251 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
Activity
- SIC 47750
- Retail sale of cosmetic and toilet articles in specialised stores
- Accounts type
- Micro Entity
- Size band
- Micro (Companies Act thresholds)
Financials — 2 periods on record, latest ending 30 June 2025
| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 June 2025 | −£923 | — | — | £4,605 | — | — | 1 |
| 30 June 2024 | −£673 | — | — | £4,205 | — | — | 1 |
- Current ratio
- 0.83 — current liabilities exceed current assets
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing; micro-entity accounts contain no profit and loss account.
Firmoscan score: 27/100 (grade E)
- -15 Negative net assets — Net assets £-923 at 2025-06-30
- -8 Net assets falling — -37.1% vs prior period
- -8 Current liabilities exceed current assets — Current ratio 0.83
- +8 Established — Incorporated 2020-06-12 (6 years)
A transparent, rules-based score from filed data only: every point lists its evidence. It is not a credit rating or advice.
Ownership and control
- Miss Rochelle Shanice Newman — owns 75–100% of shares; holds 75–100% of voting rights; can appoint or remove directors · since 12 June 2020
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
Similar companies in London
Same activity (retail sale of cosmetic and toilet articles in specialised stores), closest in incorporation date.
- MALLOWFIELDS SKINCARE LTD — London, inc. Jun 2020
- ALIZA BEAUTY LTD — London, inc. Jun 2020
- BEAUTY PLAYGROUND LTD — London, inc. Jun 2020
- HOUSE OF EMBRACE LTD — London, inc. Jun 2020
- RELAX SKIN STORE LIMITED — London, inc. Jun 2020
- HAYATT COSMETICS LIMITED — London, inc. Jun 2020
Reminders for NEW SHELL LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.