−£2.75m
vs Aug 2024Active12819945Private limited companyLondon
GAMEFACE LTD
D35/10001
Summary
GAMEFACE LTD is an active private limited company (company number 12819945) incorporated on 18 August 2020, registered in London. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest abridged accounts cover the period ending 31 August 2025, showing net assets of −£2.75m and cash of £19k, with 7 employees on average. As abridged accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets fell 1% on the prior period (−£2.72m).
Peer position · net assets
By net assets it sits in the bottom quarter of 17,820 comparable companies in London (median £100, upper quartile £3,785).
02
Key dates
- Incorporated
- 18 August 20206 yrs ago
- Next accounts due
- 31 May 2027in 221 days
- Confirmation statement due
- 1 September 2027in 314 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
03
Activity
- SIC 47910
- Retail sale via mail order houses or via Internet
- Accounts type
- Unaudited Abridged
- Size band
- MicroCompanies Act thresholds
04
Financials
£19k
−87%vs Aug 2024Not disclosed
7
No changevs Aug 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 August 2025 | −£2.75m | £19k | £155k | £3.05m | — | — | 7 |
| 31 August 2024 | −£2.72m | £149k | £105k | £3.08m | — | — | 7 |
Current ratio0.1Current liabilities exceed current assets
Cash per employee£2,771Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
05
Firmoscan score
35 / 100 · grade D
| 50 | Starting scoreEvery scored company starts here |
| −15 | Negative net assetsNet assets £-2,746,660 at 2025-08-31 |
| −8 | Current liabilities exceed current assetsCurrent ratio 0.1 |
| +8 | EstablishedIncorporated 2020-08-18 (6 years) |
| 35 | Score, grade D |
A transparent, rules-based score from filed data only: every point lists its evidence. It is not a credit rating or advice. How the score is computed.
06
Ownership and control
- Sir Charles Benedict Ainslie
- owns 25–50% of shares
- holds 25–50% of voting rights
- Lady Georgina Jane Ainslie
- owns 25–50% of shares
- holds 25–50% of voting rights
- Athena Holdco Limited
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
07
Timeline
- Confirmation statement duein 314 days
- Next accounts duein 221 days
- Accounts period endNet liabilities £2.75m · abridged accounts
- Accounts period endNet liabilities £2.72m · abridged accounts
- Incorporated
08
Similar companies in London
- FLAIR FASHION LIMITEDLondon · inc. Aug 2020
- KANLIFE LONDON LIMITEDLondon · inc. Aug 2020
- SUNSHINE BEACH TRADING LTDLondon · inc. Aug 2020
- ECOMONE LONDON LTDLondon · inc. Aug 2020
- LONDON BD TV LTDLeyton · inc. Aug 2020
- ABSOLUTE ANGEL ARTS AND CRAFTS LIMITEDLondon · inc. Aug 2020
All companies incorporated on 18 August 2020 · in Aug 2020.
09
Reminders for GAMEFACE LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.