−£8,309
vs Jul 2024Active13516081Private limited companyBirmingham
DIRECTPICK LTD
E27/10001
Summary
DIRECTPICK LTD is an active private limited company (company number 13516081) incorporated on 16 July 2021, registered in Birmingham. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest micro accounts cover the period ending 31 July 2025, showing net assets of −£8,309, with 0 employees on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets fell 110% on the prior period (−£3,953).
Peer position · net assets
By net assets it sits in the bottom quarter of 3,261 comparable companies in Birmingham (median £100, upper quartile £5,344).
02
Key dates
- Incorporated
- 16 July 20215 yrs ago
- Next accounts due
- 30 April 2027in 190 days
- Confirmation statement due
- 30 July 2027in 281 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
03
Activity
- SIC 47910
- Retail sale via mail order houses or via Internet
- Accounts type
- Micro Entity
- Size band
- MicroCompanies Act thresholds
04
Financials
Not reported
Not disclosed
0
vs Jul 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 July 2025 | −£8,309 | — | — | £8,759 | — | — | 0 |
| 31 July 2024 | −£3,953 | — | — | £4,454 | — | — | 0 |
Current ratio0.05Current liabilities exceed current assets
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing; micro-entity accounts contain no profit and loss account.
05
Firmoscan score
27 / 100 · grade E
| 50 | Starting scoreEvery scored company starts here |
| −15 | Negative net assetsNet assets £-8,309 at 2025-07-31 |
| −8 | Net assets falling-110.2% vs prior period |
| −8 | Current liabilities exceed current assetsCurrent ratio 0.05 |
| +8 | EstablishedIncorporated 2021-07-16 (5 years) |
| 27 | Score, grade E |
A transparent, rules-based score from filed data only: every point lists its evidence. It is not a credit rating or advice. How the score is computed.
06
Ownership and control
- Mr Zeeshan Rashid
- owns 75–100% of shares
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
07
Timeline
- Confirmation statement duein 281 days
- Next accounts duein 190 days
- Accounts period endNet liabilities £8,309 · micro accounts
- Accounts period endNet liabilities £3,953 · micro accounts
- Incorporated
08
Similar companies in Birmingham
- WOLVES POKEMART LTDWolverhampton · inc. Jul 2021
- TARGET CONTROL U.K LTDBridgnorth · inc. Jul 2021
- SATH LTDBirmingham · inc. Jul 2021
- MARIO BOSCO LTDWednesbury · inc. Jul 2021
- WVSS LTDWolverhampton · inc. Jul 2021
- SADEEMHOST LTDWolverhampton · inc. Jul 2021
All companies incorporated on 16 July 2021 · in Jul 2021.
09
Reminders for DIRECTPICK LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.