WHAT LTD
Company number 13536440 · Active · Whitstable CT5 2JG
WHAT LTD is an active private limited company (company number 13536440) incorporated on 28 July 2021, registered in Whitstable. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest dormant accounts cover the period ending 31 July 2025, showing net assets of £100. Net assets were unchanged on the prior period.
By net assets it sits in the upper half of 1,245 comparable companies in Kent (median £100, upper quartile £7,414).
Key dates
- Incorporated
- 28 July 2021
- Next accounts due
- 30 April 2027 — in 190 days
- Confirmation statement due
- 11 August 2027 — in 293 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
Activity
- SIC 47910
- Retail sale via mail order houses or via Internet
- SIC 70210
- Public relations and communications activities
- SIC 73110
- Advertising agencies
- Accounts type
- Dormant
- Size band
- Micro (Companies Act thresholds)
Financials — 2 periods on record, latest ending 31 July 2025
| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 July 2025 | £100 | — | — | — | — | — | — |
| 31 July 2024 | £100 | — | — | — | — | — | — |
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
Firmoscan score: 68/100 (grade B)
- +10 Positive net assets — Net assets £100 at 2025-07-31
- +8 Established — Incorporated 2021-07-28 (5 years)
A transparent, rules-based score from filed data only: every point lists its evidence. It is not a credit rating or advice.
Ownership and control
- Mr Eamon Sherif Mahmoud Farag — owns 75–100% of shares; holds 75–100% of voting rights; can appoint or remove directors · since 28 July 2021
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
Similar companies in Kent
Same activity (retail sale via mail order houses or via internet), closest in incorporation date.
- INK COSMETICS LTD — Sevenoaks, inc. Jul 2021
- RUFFLES YARN LTD — Ashford, inc. Jul 2021
- INCROYABLE CORP LTD — Dover, inc. Jul 2021
- YOUME CREATIVE LTD — Folkestone, inc. Jul 2021
- BEED'S WARES LIMITED — Crowborough, inc. Aug 2021
- KENT WINES LTD — Tunbridge Wells, inc. Jul 2021
All companies incorporated on 28 July 2021 · in Jul 2021.
Reminders for WHAT LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.