£31k
−36%vs Sept 2024Active - Proposal to Strike offSC407127Private limited companyNorth Berwick
WHY RESEARCH LIMITED
D35/100Proposal to strike offThe registrar has published a notice proposing to remove this company from the register. Unless the cause is dealt with or an objection is upheld, it can be dissolved.
01
Summary
WHY RESEARCH LIMITED is an active (proposal to strike off) private limited company (company number SC407127) incorporated on 9 September 2011, registered in North Berwick. Its registered activity is market research and public opinion polling (SIC 73200). Latest small accounts cover the period ending 30 September 2025, showing net assets of £31k and cash of £17k, with 1 employee on average. Net assets fell 36% on the prior period (£49k).
Peer position · net assets
By net assets it sits in the upper half of 2,045 comparable companies in the UK (median £6,516, upper quartile £59k).
02
Key dates
- Incorporated
- 9 September 201115 yrs ago
- Next accounts due
- 30 June 2027in 251 days
- Confirmation statement due
- 23 September 2027in 336 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
03
Activity
- SIC 73200
- Market research and public opinion polling
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
04
Financials
£17k
−70%vs Sept 2024Not reported
1
No changevs Sept 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 September 2025 | £31k | £17k | £59 | — | — | — | 1 |
| 30 September 2024 | £49k | £56k | £558 | — | — | — | 1 |
Cash per employee£17kCash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
05
Firmoscan score
35 / 100 · grade D
| 50 | Starting scoreEvery scored company starts here |
| +10 | Positive net assetsNet assets £31,026 at 2025-09-30 |
| −8 | Net assets falling-36.4% vs prior period |
| +8 | EstablishedIncorporated 2011-09-09 (15 years) |
| −25 | Status not ActiveActive - Proposal to Strike off |
| 35 | Score, grade D |
A transparent, rules-based score from filed data only: every point lists its evidence. It is not a credit rating or advice. How the score is computed.
06
Ownership and control
- Ms Susan Elizabeth Granville
- owns 50–75% of shares
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
07
Timeline
- Confirmation statement duein 336 days
- Next accounts duein 251 days
- Accounts period endNet assets £31k · small accounts
- Accounts period endNet assets £49k · small accounts
- Incorporated
08
Similar companies in Edinburgh
- JUMP RESEARCH LTDEdinburgh · inc. Aug 2011
- ECOCREEL FAYRE LTDEdinburgh · inc. Nov 2011
- INFORMED SOURCES (EUROPE) LTD.Edinburgh · inc. Sept 2010
- RED CIRCLE COMMUNICATIONS LIMITEDEdinburgh · inc. Jun 2010
- MCE PERFORMANCE EVALUATION CONSULTANTS LIMITEDEdinburgh · inc. Sept 2013
- WELLSIDE RESEARCH LTDHaddington · inc. Jul 2014
All companies incorporated on 9 September 2011 · in Sept 2011.
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Reminders for WHY RESEARCH LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.