−£125k
vs Oct 2024Active01073872Private limited companySolihull
ELECTRUE SERVICES (MIDLANDS) LIMITED
Significant control: Carole Anne Gerrard (25–50%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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What does Electrue Services (Midlands) Limited sell?
Registered activity: Retail sale of electrical household appliances in specialised stores (SIC 47540). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
ELECTRUE SERVICES (MIDLANDS) LIMITED is an active private limited company (company number 01073872) incorporated on 27 September 1972, registered in Solihull. Its registered activity is retail sale of electrical household appliances in specialised stores (SIC 47540). Latest small accounts cover the period ending 31 October 2025, showing net assets of −£125k and cash of £2,169, with 1 employee on average. Net assets fell 9% on the prior period (−£115k).
Peer position · net assets
By net assets it sits in the bottom quarter of 95 comparable companies in Birmingham (median £5,347, upper quartile £62k).
02
Ownership and control
- Mrs Carole Anne Gerrard
- owns 25–50% of shares
- Mr Alan Stanley Gerrard
- owns 25–50% of shares
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 27 September 197254 yrs ago
- Next accounts due
- 31 July 2027in 279 days
- Confirmation statement due
- 11 October 2027in 351 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 47540
- Retail sale of electrical household appliances in specialised stores
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£2,169
−21%vs Oct 2024Not reported
1
No changevs Oct 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 October 2025 | −£125k | £2,169 | £41 | £138k | — | — | 1 |
| 31 October 2024 | −£115k | £2,755 | £64 | £129k | — | — | 1 |
Current ratio0.1Current assets ÷ creditors within one year
Cash per employee£2,169Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets below zeroNet assets £-124,660 at 31 October 2025
- Current assets below creditors within one yearCurrent ratio 0.1
- Incorporated five or more years agoIncorporated 27 September 1972
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 351 days
- Next accounts duein 279 days
- Accounts period endNet liabilities £125k · small accounts
- Accounts period endNet liabilities £115k · small accounts
- Incorporated
08
Similar companies in Birmingham
- R. BEARDSMORE (ELECTRICAL) LIMITEDCannock · inc. Nov 1975
- BENNETTS OF BROMSGROVE LIMITEDBromsgrove · inc. Dec 1978
- T.C. HAYES LIMITEDWarley · inc. Sept 1979
- D.G.SHAW LIMITEDSolihull · inc. May 1963
- REDDISPARES DISCOUNT SERVICES LIMITEDRedditch · inc. Jul 1983
- GEOFF HILL LIMITEDStourbridge · inc. May 1984
All companies incorporated on 27 September 1972 · in Sept 1972.
09
Reminders for ELECTRUE SERVICES (MIDLANDS) LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.