£298k
−10%vs Sept 2024Active02018166Private limited companyWinchester
MARKET MEASURES LIMITED
Significant control: Market Measures Holdings Limited (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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Registered activity: Market research and public opinion polling (SIC 73200). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
MARKET MEASURES LIMITED is an active private limited company (company number 02018166) incorporated on 9 May 1986, registered in Winchester. Its registered activity is market research and public opinion polling (SIC 73200). Latest small accounts cover the period ending 30 September 2025, showing net assets of £298k and cash of £519k, with 85 employees on average. Net assets fell 10% on the prior period (£329k).
Peer position · net assets
By net assets it sits in the top quarter of 2,045 comparable companies in the UK (median £6,516, upper quartile £59k).
02
Ownership and control
- Market Measures Holdings Limited
- holds 75–100% of voting rights
- Mr Phillip Gurd
- owns 50–75% of shares
- holds 50–75% of voting rights
- Mr & Mrs Michael And Denise Moran
- owns 25–50% of shares
- holds 25–50% of voting rights
- Mr John William Gurd
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
- Mr John William Gurd
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
- Mrs Nina Gurd
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 9 May 198640 yrs ago
- Next accounts due
- 30 June 2027in 246 days
- Confirmation statement due
- 23 May 2027in 208 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 73200
- Market research and public opinion polling
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£519k
+34%vs Sept 2024Not reported
85
No changevs Sept 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 September 2025 | £298k | £519k | £176k | £409k | — | — | 85 |
| 30 September 2024 | £329k | £388k | £506k | £578k | — | — | 85 |
Current ratio1.7Current assets ÷ creditors within one year
Cash per employee£6,111Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £297,632 at 30 September 2025
- Current assets at least 1.5× creditors within one yearCurrent ratio 1.7
- Cash at bank of £50,000 or moreCash £519,423
- Incorporated five or more years agoIncorporated 9 May 1986
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 246 days
- Confirmation statement duein 208 days
- Accounts period endNet assets £298k · small accounts
- Accounts period endNet assets £329k · small accounts
- Incorporated
08
Similar companies in Southampton
- SILVER FERN LIMITEDSouthampton · inc. Dec 1984
- AUTOMOTIVE SERVICES INTERNATIONAL (U.K.) LIMITEDEastleigh · inc. Mar 1998
- EVIDENCE BASED MARKETING LIMITEDSouthampton · inc. Mar 1999
- WHYTHAWK LIMITEDSouthampton · inc. May 2008
- EVOLVE MARKETING PARTNERS LIMITEDDurley · inc. May 2008
- ITCANDOR LIMITEDSouthampton · inc. May 2009
All companies incorporated on 9 May 1986 · in May 1986.
09
Reminders for MARKET MEASURES LIMITED
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