£344k
+11%vs Dec 2024Active02183201Private limited companyDunstable
INITIAL INCENTIVES LIMITED
Significant control: Carter Enterprises Limited (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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Registered activity: Advertising agencies (SIC 73110). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
INITIAL INCENTIVES LIMITED is an active private limited company (company number 02183201) incorporated on 26 October 1987, registered in Dunstable. Its registered activity is advertising agencies (SIC 73110). Latest small accounts cover the period ending 31 December 2025, showing net assets of £344k and cash of £17k, with 19 employees on average. Net assets rose 11% on the prior period (£309k).
Peer position · net assets
By net assets it sits in the top quarter of 83 comparable companies in Luton (median £911, upper quartile £17k).
02
Ownership and control
- Carter Enterprises Limited
- owns 75–100% of shares
- holds 75–100% of voting rights
- Mr Jonathan Reuben
- owns 25–50% of shares
- holds 25–50% of voting rights
- Mr Lee Reuben
- owns 25–50% of shares
- holds 25–50% of voting rights
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 26 October 198738 yrs ago
- Next accounts due
- 30 September 2027in 342 days
- Confirmation statement due
- 9 November 2026in 17 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 73110
- Advertising agencies
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£17k
−36%vs Dec 2024Not reported
19
+27%vs Dec 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 December 2025 | £344k | £17k | £916k | £716k | — | — | 19 |
| 31 December 2024 | £309k | £27k | £691k | £505k | — | — | 15 |
Current ratio1.45Current assets ÷ creditors within one year
Cash per employee£906Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £344,397 at 31 December 2025
- Net assets up 10% or more on the prior period+11.4% vs prior period
- Incorporated five or more years agoIncorporated 26 October 1987
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 342 days
- Confirmation statement duein 17 days
- Accounts period endNet assets £344k · small accounts
- Accounts period endNet assets £309k · small accounts
- Incorporated
08
Similar companies in Luton
- IMS PUBLICATIONS LTDLeighton Buzzard · inc. Nov 1986
- PHOENIX LIMITEDDunstable · inc. Feb 1990
- THE PITCH GROUP LIMITEDLeighton Buzzard · inc. Aug 2004
- AGB SALES & MARKETING LIMITEDDunstable · inc. Sept 2005
- EMBRACE MEDIA LIMITEDLuton · inc. Feb 2006
- STEVE COE LIMITEDLeighton Buzzard · inc. Jan 2007
All companies incorporated on 26 October 1987 · in Oct 1987.
09
Reminders for INITIAL INCENTIVES LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.