£642k
−22%vs Dec 2024Active03210409Private limited companyLondon
CRITERIA FIELDWORK LIMITED
Significant control: Criteria Fieldwork Trustees Limited (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
Watch this company
Get an email when Companies House records a change for Criteria Fieldwork Limited: status, filings, accounts, officers or owners. Free.
Not live yet: alerts start by 15 December 2026. We store your email and this company number only, for these alerts. If alerts don’t launch, we tell you and delete your address. Privacy
Coming soon · product and service lists
What does Criteria Fieldwork Limited sell?
Registered activity: Market research and public opinion polling (SIC 73200). We’re building product and service lists for UK companies. Get this one when it’s ready.
One email, only about this. If we don’t launch within 60 days we’ll tell you. Privacy
01
Summary
CRITERIA FIELDWORK LIMITED is an active private limited company (company number 03210409) incorporated on 11 June 1996, registered in London. Its registered activity is market research and public opinion polling (SIC 73200). Latest small accounts cover the period ending 31 December 2025, showing net assets of £642k and cash of £241k, with 36 employees on average. Net assets fell 22% on the prior period (£826k).
Peer position · net assets
By net assets it sits in the top quarter of 611 comparable companies in London (median £7,802, upper quartile £79k).
02
Ownership and control
- Criteria Fieldwork Trustees Limited
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
- Mr James Murray Sainsbury
- has significant influence or control
- Miss Elaine Francis
- owns 50–75% of shares
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 11 June 199630 yrs ago
- Next accounts due
- 30 September 2027in 340 days
- Confirmation statement due
- 25 June 2027in 243 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 73200
- Market research and public opinion polling
- Accounts type
- Small
- Size band
- SmallCompanies Act thresholds
05
Financials
£241k
−52%vs Dec 2024Not reported
36
−14%vs Dec 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 December 2025 | £642k | £241k | £671k | £289k | — | — | 36 |
| 31 December 2024 | £826k | £498k | £561k | £263k | — | — | 42 |
Current ratio3.15Current assets ÷ creditors within one year
Cash per employee£6,690Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £641,918 at 31 December 2025
- Current assets at least 1.5× creditors within one yearCurrent ratio 3.15
- Cash at bank of £50,000 or moreCash £240,835
- Incorporated five or more years agoIncorporated 11 June 1996
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 340 days
- Confirmation statement duein 243 days
- Accounts period endNet assets £642k · small accounts
- Accounts period endNet assets £826k · small accounts
- Incorporated
08
Similar companies in London
- ROUTE RESEARCH LIMITEDLondon · inc. May 1996
- 2CV LIMITEDLondon · inc. May 1996
- INFORMATION RESEARCH LIMITEDEaling · inc. Mar 1996
- M J MARKETING LIMITEDLondon · inc. Mar 1996
- R S M B AUDIENCE RESEARCH LTDLondon · inc. Oct 1996
- COMPETITIVE INTELLIGENCE SERVICES LIMITEDEaling · inc. Nov 1995
All companies incorporated on 11 June 1996 · in Jun 1996.
09
Reminders for CRITERIA FIELDWORK LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.