£2.53m
−10%vs Jan 2024Active03227206Private limited companyWhyteleafe
SELF ASSURED LIMITED
Significant control: Katherine Mary Bushell (25–50%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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01
Summary
SELF ASSURED LIMITED is an active private limited company (company number 03227206) incorporated on 19 July 1996, registered in Whyteleafe. Its registered activity is life insurance (SIC 65110). Latest small accounts cover the period ending 31 January 2025, showing net assets of £2.53m and cash of £3.02m, with 8 employees on average. Net assets fell 10% on the prior period (£2.83m).
Peer position · net assets
By net assets it sits in the top quarter of 60 comparable companies in Greater London (median £16k, upper quartile £178k).
02
Ownership and control
- Ms Katherine Mary Bushell
- owns 25–50% of shares
- Mr Peter John Bushell
- owns 25–50% of shares
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 19 July 199630 yrs ago
- Next accounts due
- 31 October 2026in 7 days
- Confirmation statement due
- 2 August 2027in 282 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 65110
- Life insurance
- SIC 65120
- Non-life insurance
- Accounts type
- Small
- Size band
- MicroCompanies Act thresholds
05
Financials
£3.02m
−12%vs Jan 2024Not reported
8
−11%vs Jan 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 January 2025 | £2.53m | £3.02m | £152k | £638k | — | — | 8 |
| 31 January 2024 | £2.83m | £3.44m | £136k | £748k | — | — | 9 |
Current ratio4.96Current assets ÷ creditors within one year
Cash per employee£377kCash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £2,533,592 at 31 January 2025
- Current assets at least 1.5× creditors within one yearCurrent ratio 4.96
- Cash at bank of £50,000 or moreCash £3,016,899
- Incorporated five or more years agoIncorporated 19 July 1996
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 282 days
- Next accounts duein 7 days
- Accounts period endNet assets £2.53m · small accounts
- Accounts period endNet assets £2.83m · small accounts
- Incorporated
08
Similar companies in Greater London
- FIL LIFE INSURANCE LIMITEDTadworth · inc. Jul 1997
- FORESTER LIFE LIMITEDBromley · inc. Dec 1994
- GLOBE PROPERTY SERVICES LIMITEDHounslow · inc. Aug 1998
- CARTLIDGE MORLAND LIMITEDKingston Upon Thames · inc. Oct 1998
- ROBERT CAMPBELL LONDON LIMITEDHarrow · inc. Feb 1994
- ANNUITY DISCOUNTS DIRECT LTDinc. May 1999
All companies incorporated on 19 July 1996 · in Jul 1996.
09
Reminders for SELF ASSURED LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.