−£56k
vs Jun 2024Active03793821Private limited companyChelmsford
PERCEPTION ADVERTISING LIMITED
Significant control: Ralph Scrutton (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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01
Summary
PERCEPTION ADVERTISING LIMITED is an active private limited company (company number 03793821) incorporated on 22 June 1999, registered in Chelmsford. Its registered activity is advertising agencies (SIC 73110). Latest small accounts cover the period ending 30 June 2025, showing net assets of −£56k and cash of £12, with 1 employee on average. Net assets fell 23% on the prior period (−£46k).
Peer position · net assets
By net assets it sits in the bottom quarter of 482 comparable companies in Essex (median £3,247, upper quartile £30k).
02
Ownership and control
- Mr. Ralph Scrutton
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 22 June 199927 yrs ago
- Next accounts due
- 30 March 2027in 152 days
- Confirmation statement due
- 6 July 2027in 250 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 73110
- Advertising agencies
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£12
No changevs Jun 2024Not reported
1
No changevs Jun 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 June 2025 | −£56k | £12 | £1,572 | £58k | — | — | 1 |
| 30 June 2024 | −£46k | £12 | £1,572 | £44k | — | — | 1 |
Current ratio0.03Current assets ÷ creditors within one year
Cash per employee£12Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets below zeroNet assets £-56,457 at 30 June 2025
- Current assets below creditors within one yearCurrent ratio 0.03
- Incorporated five or more years agoIncorporated 22 June 1999
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 250 days
- Next accounts duein 152 days
- Accounts period endNet liabilities £56k · small accounts
- Accounts period endNet liabilities £46k · small accounts
- Incorporated
08
Similar companies in Essex
- BLUE TIGER MARKETING LTDChelmsford · inc. May 1999
- M.C. CREATIVE & PRODUCTION LIMITEDThorpe Bay · inc. Mar 1999
- A PLUS + LIMITEDColchester · inc. Dec 1999
- CPD (EUROPE) LTDEssex · inc. Dec 1998
- 2 FOLD DESIGN LIMITEDBrentwood · inc. Mar 2000
- D3 CREATIVE LIMITEDHarlow · inc. Aug 1998
All companies incorporated on 22 June 1999 · in Jun 1999.
09
Reminders for PERCEPTION ADVERTISING LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.