−£143k
vs Sept 2024Active04374066Private limited companyHarrow
BREAKING TRENDS LIMITED
Significant control: Alec Edward Thomson Howe (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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Registered activity: Market research and public opinion polling (SIC 73200). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
BREAKING TRENDS LIMITED is an active private limited company (company number 04374066) incorporated on 14 February 2002, registered in Harrow. Its registered activity is market research and public opinion polling (SIC 73200). Latest small accounts cover the period ending 30 September 2025, showing net assets of −£143k and cash of £929, with 1 employee on average. Net assets fell 11% on the prior period (−£128k).
Peer position · net assets
By net assets it sits in the bottom quarter of 241 comparable companies in Greater London (median £2,396, upper quartile £33k).
02
Ownership and control
- Mr Alec Edward Thomson Howe
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 14 February 200224 yrs ago
- Next accounts due
- 30 June 2027in 249 days
- Confirmation statement due
- 28 February 2027in 127 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 73200
- Market research and public opinion polling
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£929
+111%vs Sept 2024Not reported
1
No changevs Sept 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 September 2025 | −£143k | £929 | £169 | — | — | — | 1 |
| 30 September 2024 | −£128k | £441 | £0 | — | — | — | 1 |
Cash per employee£929Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets below zeroNet assets £-142,690 at 30 September 2025
- Incorporated five or more years agoIncorporated 14 February 2002
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 249 days
- Confirmation statement duein 127 days
- Accounts period endNet liabilities £143k · small accounts
- Accounts period endNet liabilities £128k · small accounts
- Incorporated
08
Similar companies in Greater London
- MARKETING SOLUTIONS EUROPE LTDShepperton, · inc. Feb 2002
- AURORA MARKET RESEARCH LIMITEDTeddington · inc. Dec 2001
- BRAINSELL LIMITEDRichmond · inc. Dec 2001
- ANALYTIQA ASSOCIATES LIMITEDBarnet · inc. Aug 2002
- LAWES CONSULTING LIMITEDBarnet · inc. Aug 2002
- JUICE RESEARCH LIMITEDHertfordshire · inc. Dec 2002
All companies incorporated on 14 February 2002 · in Feb 2002.
09
Reminders for BREAKING TRENDS LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.