−£25k
−295%vs Feb 2025Active04375277Private limited companyStaffordshire
STRAIGHTFORWARD SOLUTIONS LIMITED
Significant control: John Frederick Heeler (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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What does Straightforward Solutions Limited sell?
Registered activity: Advertising agencies (SIC 73110). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
STRAIGHTFORWARD SOLUTIONS LIMITED is an active private limited company (company number 04375277) incorporated on 15 February 2002, registered in Staffordshire. Its registered activity is advertising agencies (SIC 73110). Latest small accounts cover the period ending 28 February 2026, showing net assets of −£25k and cash of £26k, with 3 employees on average. Net assets fell 295% on the prior period (£13k). Across the last 3 periods on record the net-asset trend is falling.
Peer position · net assets
By net assets it sits in the bottom quarter of 612 comparable companies in Birmingham (median £1,241, upper quartile £22k).
02
Ownership and control
- Mr John Frederick Heeler
- owns 75–100% of shares
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 15 February 200224 yrs ago
- Next accounts due
- 28 November 2027in 401 days
- Confirmation statement due
- 1 March 2027in 129 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 73110
- Advertising agencies
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£26k
−66%vs Feb 2025Not reported
3
−25%vs Feb 2025| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 28 February 2026 | −£25k | £26k | £0 | — | — | — | 3 |
| 28 February 2025 | £13k | £75k | £25k | — | — | — | 4 |
| 28 February 2024 | £16k | £41k | £30k | — | — | — | 3 |
Cash per employee£8,505Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets below zeroNet assets £-25,035 at 28 February 2026
- Net assets down 25% or more on the prior period-295.4% vs prior period
- Three or more accounting periods on record3 periods on record
- Incorporated five or more years agoIncorporated 15 February 2002
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 401 days
- Confirmation statement duein 129 days
- Accounts period endNet liabilities £25k · small accounts
- Accounts period endNet assets £13k · small accounts
- Accounts period endNet assets £16k · small accounts
- Incorporated
08
Similar companies in Birmingham
- CREATIVE INSIGHT LIMITEDSutton Coldfield · inc. Jan 2002
- CORE MARKETING & EVENTS LIMITEDTamworth · inc. Mar 2002
- OPEN BOX MEDIA AND COMMUNICATIONS LIMITEDBirmingham · inc. Nov 2001
- FALCON OUTDOOR LIMITEDDudley · inc. Jun 2002
- THINK CREATIVE STUDIO LIMITEDStourbridge · inc. Jun 2002
- SPEARHEAD DESIGN CONSULTANCY LTDWalsall · inc. Jul 2002
All companies incorporated on 15 February 2002 · in Feb 2002.
09
Reminders for STRAIGHTFORWARD SOLUTIONS LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.