£180k
−39%vs Mar 2024Active04759972Private limited companyLondon
WE ARE WHY LIMITED
Significant control: James Robert Kent (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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01
Summary
WE ARE WHY LIMITED is an active private limited company (company number 04759972) incorporated on 12 May 2003, registered in London. Its registered activity is advertising agencies (SIC 73110). Latest small accounts cover the period ending 31 March 2025, showing net assets of £180k and cash of £79k, with 8 employees on average. Net assets fell 39% on the prior period (£293k).
Peer position · net assets
By net assets it sits in the top quarter of 5,115 comparable companies in London (median £1,963, upper quartile £25k).
02
Ownership and control
- Mr James Robert Kent
- owns 75–100% of shares
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 12 May 200323 yrs ago
- Next accounts due
- 31 December 2026in 68 days
- Confirmation statement due
- 26 May 2027in 214 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 73110
- Advertising agencies
- SIC 82990
- Other business support service activities n.e.c.
- SIC 90030
- Artistic creation
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£79k
−69%vs Mar 2024Not reported
8
−20%vs Mar 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 March 2025 | £180k | £79k | £162k | £73k | — | — | 8 |
| 31 March 2024 | £293k | £252k | £97k | £64k | — | — | 10 |
Current ratio3.29Current assets ÷ creditors within one year
Cash per employee£9,887Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £179,772 at 31 March 2025
- Net assets down 25% or more on the prior period-38.6% vs prior period
- Current assets at least 1.5× creditors within one yearCurrent ratio 3.29
- Cash at bank of £50,000 or moreCash £79,093
- Incorporated five or more years agoIncorporated 12 May 2003
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 214 days
- Next accounts duein 68 days
- Accounts period endNet assets £180k · small accounts
- Accounts period endNet assets £293k · small accounts
- Incorporated
08
Similar companies in London
- OPERATIVE (UK) LIMITEDLondon · inc. May 2003
- FOGARTY PATCHETT DESIGN LIMITEDLondon · inc. May 2003
- NAUTILUS PROJECTS LIMITEDLondon · inc. May 2003
- NEXT15 HOLDCO1 LIMITEDLondon · inc. May 2003
- CAVENDISH COMMUNICATIONS LIMITEDLondon · inc. May 2003
- OLIVER MARKETING LIMITEDLondon · inc. Jun 2003
All companies incorporated on 12 May 2003 · in May 2003.
09
Reminders for WE ARE WHY LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.