Firmoscan
Liquidation07071175Private limited companyClifton Moor

WHAT DIRECT LIMITED

Significant control: Ascension Finance Ltd (75–100%)

In liquidationThe company is being wound up. A liquidator deals with its affairs, assets and creditors' claims. Status as shown on the Companies House register at 31 August 2026; it may have changed since. Check the live record.
Companies HouseCompanies House

From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms

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What does What Direct Limited sell?

Registered activity: Activities of insurance agents and brokers (SIC 66220). We’re building product and service lists for UK companies. Get this one when it’s ready.

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01

Summary

Generated from filed data · no estimates

WHAT DIRECT LIMITED is a liquidation private limited company (company number 07071175) incorporated on 10 November 2009, registered in Clifton Moor. Its registered activity is activities of insurance agents and brokers (SIC 66220). Accounts are on file at Companies House (total exemption full) but not yet parsed into this record.

There are 676 companies in activities of insurance agents and brokers in Other with filed accounts; the median reports net assets of £17k and is 12 years old.

02

Ownership and control

1 active · 3 other
  • Ascension Finance Ltd
    corporate entity, England · since 11 April 2017
    • holds 75–100% of voting rights
  • Mr Martin Clive Ward
    Individual · since 7 April 2016 · ceased 7 January 2020
    • has significant influence or control
  • Mr Andrew Robinson
    Individual · since 7 April 2016 · ceased 7 January 2020
    • has significant influence or control
  • Mr Neil Harkin
    Individual · since 7 April 2016 · ceased 7 January 2020
    • has significant influence or control

Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.

03

Key dates

Incorporated
10 November 200916 yrs ago
First accounts due
10 August 20115554 days overdue
Confirmation statement due
24 November 2026in 31 days

Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.

04

Activity

SIC 66220
Activities of insurance agents and brokers
Accounts type
Total Exemption Full
05

Financials

No accounts on record

Accounts exist on the register but their figures are not in this dataset yet.

06

Filing and accounts signals

Facts from the register · no rating
  • Incorporated five or more years agoIncorporated 10 November 2009
  • Register status is not ActiveLiquidation

Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.

07

Timeline

Newest first
  1. Confirmation statement duein 31 days
  2. First accounts due5554 days overdue
  3. Incorporated
08

Similar companies in the UK

Same activity (activities of insurance agents and brokers), closest in incorporation date

All companies incorporated on 10 November 2009 · in Nov 2009.

09

Reminders for WHAT DIRECT LIMITED

Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.

Source: Companies House register, snapshot 2026-08-31. Open Government Licence v3.0. View on Companies House. Methodology · About · Markdown.

This information comes from public filings and our automated processing of them. It may contain errors, be incomplete or be out of date, and is not advice or a credit reference. Check the official record before relying on it. Terms · Privacy · Report an error (corrected within one working day).