£270k
+8%vs Sept 2024Active07773102Private limited companyWembley
SIMPLY DIRECT LTD
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
01
Summary
SIMPLY DIRECT LTD is an active private limited company (company number 07773102) incorporated on 14 September 2011, registered in Wembley. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest micro accounts cover the period ending 30 September 2025, showing net assets of £270k, with 7 employees on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets rose 8% on the prior period (£251k).
Peer position · net assets
By net assets it sits in the top quarter of 7,934 comparable companies in Greater London (median £100, upper quartile £4,680).
02
Key dates
- Incorporated
- 14 September 201115 yrs ago
- Next accounts due
- 30 June 2027in 251 days
- Confirmation statement due
- 28 September 2027in 341 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
03
Activity
- SIC 47910
- Retail sale via mail order houses or via Internet
- Accounts type
- Micro Entity
- Size band
- MicroCompanies Act thresholds
04
Financials
Not reported
Not disclosed
7
+75%vs Sept 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 September 2025 | £270k | — | — | — | — | — | 7 |
| 30 September 2024 | £251k | — | — | — | — | — | 4 |
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing; micro-entity accounts contain no profit and loss account.
05
Filing and accounts signals
- Net assets above zeroNet assets £270,429 at 30 September 2025
- Incorporated five or more years agoIncorporated 14 September 2011
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
06
Ownership and control
- Mr Parbat Hirani
- owns 25–50% of shares
- holds 25–50% of voting rights
- Mr Suresh Valji Hirani
- owns 25–50% of shares
- holds 25–50% of voting rights
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
07
Timeline
- Confirmation statement duein 341 days
- Next accounts duein 251 days
- Accounts period endNet assets £270k · micro accounts
- Accounts period endNet assets £251k · micro accounts
- Incorporated
08
Similar companies in Greater London
- ETHICAL VENTURES LTDBushey · inc. Sept 2011
- LIFE SUPPLY CO LTDNew Malden · inc. Sept 2011
- LAVALIA LTDOrpington · inc. Sept 2011
- ATOMIC POP LTD.Chertsey · inc. Sept 2011
- NYALKARAN LIMITEDHarrow · inc. Sept 2011
- EUROCENTER-ONLINE LTDNortholt · inc. Sept 2011
All companies incorporated on 14 September 2011 · in Sept 2011.
09
Reminders for SIMPLY DIRECT LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.