£252k
−21%vs Dec 2023Active08131434Private limited companyLondon
WE PLAY LIMITED
Significant control: John Rowady (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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01
Summary
WE PLAY LIMITED is an active private limited company (company number 08131434) incorporated on 5 July 2012, registered in London. Its registered activity is advertising agencies (SIC 73110). Latest small accounts cover the period ending 31 December 2024, showing net assets of £252k and cash of £1.09m, with 30 employees on average. Net assets fell 21% on the prior period (£320k).
Peer position · net assets
By net assets it sits in the top quarter of 5,115 comparable companies in London (median £1,963, upper quartile £25k).
02
Ownership and control
- Mr John Rowady
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
- Mr Gianluca Massaro
- owns 50–75% of shares
- holds 50–75% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 5 July 201214 yrs ago
- Next accounts due
- 30 September 202624 days overdue
- Confirmation statement due
- 19 July 2027in 268 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 73110
- Advertising agencies
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£1.09m
−33%vs Dec 2023Not reported
30
No changevs Dec 2023| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 December 2024 | £252k | £1.09m | £969k | £1.91m | — | — | 30 |
| 31 December 2023 | £320k | £1.63m | £516k | £2.07m | — | — | 30 |
Current ratio1.08Current assets ÷ creditors within one year
Cash per employee£36kCash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £251,833 at 31 December 2024
- Cash at bank of £50,000 or moreCash £1,088,034
- Incorporated five or more years agoIncorporated 5 July 2012
- Accounts past their due dateDue 30 September 2026
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 268 days
- Next accounts due24 days overdue
- Accounts period endNet assets £252k · small accounts
- Accounts period endNet assets £320k · small accounts
- Incorporated
08
Similar companies in London
09
Reminders for WE PLAY LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.