£81k
+10%vs Mar 2025Active09002101Private limited companyLondon
COUNTING WHAT COUNTS LTD
Significant control: John Edward Knell (50–75%), Michael John Chappell (25–50%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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Registered activity: Support activities to performing arts (SIC 90020). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
COUNTING WHAT COUNTS LTD is an active private limited company (company number 09002101) incorporated on 17 April 2014, registered in London. Its registered activity is support activities to performing arts (SIC 90020). Latest small accounts cover the period ending 31 March 2026, showing net assets of £81k and cash of £88k, with 6 employees on average. Net assets rose 10% on the prior period (£74k).
Peer position · net assets
By net assets it sits in the top quarter of 1,932 comparable companies in London (median £2,258, upper quartile £43k).
02
Ownership and control
- Mr John Edward Knell
- owns 50–75% of shares
- Mr Michael John Chappell
- owns 25–50% of shares
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 17 April 201412 yrs ago
- Next accounts due
- 31 December 2027in 434 days
- Confirmation statement due
- 1 May 2027in 190 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 90020
- Support activities to performing arts
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£88k
+21%vs Mar 2025Not reported
6
No changevs Mar 2025| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 March 2026 | £81k | £88k | £45 | — | — | — | 6 |
| 31 March 2025 | £74k | £73k | £12k | — | — | — | 6 |
Cash per employee£15kCash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £80,810 at 31 March 2026
- Cash at bank of £50,000 or moreCash £88,173
- Incorporated five or more years agoIncorporated 17 April 2014
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 434 days
- Confirmation statement duein 190 days
- Accounts period endNet assets £81k · small accounts
- Accounts period endNet assets £74k · small accounts
- Incorporated
08
Similar companies in London
- STYLISH NIGHTS LTDLondon · inc. Apr 2014
- IDENTITY SCHOOL OF ACTING LTDLondon · inc. Apr 2014
- BELFIELD & WARD LIMITEDLondon · inc. Apr 2014
- EITO MUSIC LTDLondon · inc. Apr 2014
- LIANG FILMS LIMITEDLondon · inc. Apr 2014
- AFISHANT RECORDS LTDLondon · inc. Apr 2014
All companies incorporated on 17 April 2014 · in Apr 2014.
09
Reminders for COUNTING WHAT COUNTS LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.