−£42k
vs Jul 2024Active10268715Private limited companyLondon
WHAT!? DESIGN LTD.
Significant control: Per Krogsgaard (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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What does What!? Design Ltd. sell?
Registered activity: Architectural activities (SIC 71111). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
WHAT!? DESIGN LTD. is an active private limited company (company number 10268715) incorporated on 8 July 2016, registered in London. Its registered activity is architectural activities (SIC 71111). Latest small accounts cover the period ending 31 July 2025, showing net assets of −£42k and cash of £10k, with 1 employee on average. Net assets rose 40% on the prior period (−£70k).
Peer position · net assets
By net assets it sits in the bottom quarter of 3,230 comparable companies in London (median £4,423, upper quartile £45k).
02
Ownership and control
- Mr Per Krogsgaard
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 8 July 201610 yrs ago
- Next accounts due
- 30 April 2027in 189 days
- Confirmation statement due
- 22 July 2027in 272 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 71111
- Architectural activities
- SIC 74100
- Specialised design activities
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£10k
−72%vs Jul 2024Not reported
1
No changevs Jul 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 July 2025 | −£42k | £10k | £21k | £44k | — | — | 1 |
| 31 July 2024 | −£70k | £36k | £21k | £93k | — | — | 1 |
Current ratio0.71Current assets ÷ creditors within one year
Cash per employee£10kCash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets below zeroNet assets £-41,666 at 31 July 2025
- Net assets up 10% or more on the prior period+40.2% vs prior period
- Current assets below creditors within one yearCurrent ratio 0.71
- Incorporated five or more years agoIncorporated 8 July 2016
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 272 days
- Next accounts duein 189 days
- Accounts period endNet liabilities £42k · small accounts
- Accounts period endNet liabilities £70k · small accounts
- Incorporated
08
Similar companies in London
- DISTRICT ARCHITECTS LIMITEDLondon · inc. Jul 2016
- STUDIO MCW LTDLondon · inc. Jul 2016
- WORK. PLACE. CREATE. LIMITEDLondon · inc. Jul 2016
- STUDIO ULANOWSKI LTD.London · inc. Jul 2016
- GF STUDIO LIMITEDLondon · inc. Jul 2016
- THE ONE ATELIER LIMITEDLondon · inc. Jul 2016
All companies incorporated on 8 July 2016 · in Jul 2016.
09
Reminders for WHAT!? DESIGN LTD.
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.