£300k
−5%vs Aug 2024Active10436482Private limited companyCardiff
PE DIRECT LTD
Significant control: Gemma Williams (25–50%), Robert Nicholas Williams (25–50%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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What does Pe Direct Ltd sell?
Registered activity: Sports and recreation education (SIC 85510). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
PE DIRECT LTD is an active private limited company (company number 10436482) incorporated on 19 October 2016, registered in Cardiff. Its registered activity is sports and recreation education (SIC 85510). Latest abridged accounts cover the period ending 31 August 2025, showing net assets of £300k and cash of £260k, with 127 employees on average. As abridged accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets fell 5% on the prior period (£317k).
Peer position · net assets
By net assets it sits in the top quarter of 135 comparable companies in Cardiff (median £1,189, upper quartile £15k).
02
Ownership and control
- Mrs Gemma Williams
- owns 25–50% of shares
- holds 25–50% of voting rights
- Mr Robert Nicholas Williams
- owns 25–50% of shares
- holds 25–50% of voting rights
- can appoint or remove directors
- has significant influence or control
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 19 October 201610 yrs ago
- Next accounts due
- 31 May 2027in 220 days
- Confirmation statement due
- 2 November 2026in 10 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 85510
- Sports and recreation education
- Accounts type
- Unaudited Abridged
- Size band
- MicroCompanies Act thresholds
05
Financials
£260k
−16%vs Aug 2024Not disclosed
127
−13%vs Aug 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 August 2025 | £300k | £260k | — | £88k | — | £33k | 127 |
| 31 August 2024 | £317k | £310k | — | £105k | — | £52k | 146 |
| 31 August 2023 | — | — | — | — | — | — | — |
Current ratio4.49Current assets ÷ creditors within one year
Cash per employee£2,047Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £300,241 at 31 August 2025
- Current assets at least 1.5× creditors within one yearCurrent ratio 4.49
- Cash at bank of £50,000 or moreCash £260,022
- Three or more accounting periods on record3 periods on record
- Incorporated five or more years agoIncorporated 19 October 2016
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 220 days
- Confirmation statement duein 10 days
- Accounts period endNet assets £300k · abridged accounts
- Accounts period endNet assets £317k · abridged accounts
- Accounts period end
- Incorporated
08
Similar companies in Cardiff
- F.A.B BEARS LIMITEDCardiff · inc. Sept 2016
- TRIBAL BASKETBALL CICCardiff · inc. Jan 2017
- INTERNATIONAL SWIMMING ACADEMY STARS LIMITEDCardiff · inc. Aug 2016
- FB CURVES 3D GYM LIMITEDCardiff · inc. Jan 2017
- SPORTS CITY FOUNDATION LTDCardiff · inc. Jan 2017
- WATER WINGS SWIM SCHOOL LTDBridgend · inc. Jun 2016
All companies incorporated on 19 October 2016 · in Oct 2016.
09
Reminders for PE DIRECT LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.